The Return on a Share Report
A groundbreaking study that is the first to quantify the monetary value of online recommendations. The report shows that online content, such as recommendations shared between friends, now influences consumer purchases more than price and brand, carries nearly as much weight as in-person recommendations and can motivate buyers to spend 9.5% more for a product.
"We are seeing a fundamental shift in consumer purchasing behavior. The explosion of social content like recommendations is having a real impact in people's day-to-day lives, including what we buy and how much we are willing to pay. While we’ve known intrinsically that online engagement is important, being able to quantify the monetary value of online recommendations and sharing, as these findings do, is incredibly important for brands."− Lisa Weinstein, President, Global Digital, Data and Analytics at Starcom MediaVest Group
"The Paley Center’s mission is to provide the various stakeholders in the media industry with an independent forum to discuss important topics like this. We are proud to partner with ShareThis to present their original research and convene a dialogue that will advance our understanding of the sharing economy."− Pat Mitchell, president and CEO, The Paley Center for Media